10/10: Expedia fmr CMO on Solving the Paradox of Choice

10/10: Expedia fmr CMO on Solving the Paradox of Choice in Seattle on 10 October 2018
10/10: Expedia fmr CMO on Solving the Paradox of Choice in Seattle on 10 October 2018
10 October 2018, 1830 - 2030
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TOPIC: Solving the Paradox of Choice - Bikes, Scooters and Cars - Oh My!

​In a world of increasing options, how do you quickly help consumers make choices without making them feel overwhelmed by the possibilities? How do you build a product that is resilient in an ever-changing landscape? Moreover, how do you do this without impacting conversion? Join Jeff Warren, former Head of Marketing at Expedia and current CEO of Migo to talk about the Paradox of Choice. Jeff will walk us through an example of how Migo has designed its product to help travelers make quick decisions and get moving to their destinations. He will also share a framework you can use for your product designs.

About The Speaker: Jeff Warren is the founder and CEO of Migo, the search app for personal transportation that mixes rideshare, traditional taxis, car-share (i.e. Car2Go, ReachNow), bikes, scooters and public transit onto a single real-time mobile app.

Prior to creating Migo, Jeff led the marketing team at Expedia for Travelocity and Wotif. During his tenure at Expedia Jeff also created the first marketing team to employ data scientists and machine learning systems, leading Metasearch (i.e. Kayak, TripAdvisor, Trivago) to move from contributing 1% of Expedia's hotel booking volume to over 20% in less than a year.

In addition, Jeff held a variety of leadership and corporate development roles at Motorola, where he led the team that introduced Android products.
 
PERKS & HAPPINESS
Free beer & yummy pizzas! We also share discounts and freebies in our newsletter.

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On Wednesday October 10, 2018 at 6:30 pm (ends 8:30 pm)

Category: Classes / Courses - Professional Training - Meetup & Networking - Startups

Price:

Early bird: USD 22.85
General: USD 28.16

Venue: Zillow HQ, 1301 Second Avenue, Floor 30, Seattle, 98101

Links:

Tickets: https://go.evvnt.com/274354-2?pid=2874
Starting Price Per Person
22.85 USD
Other Information
Where
Zillow HQ
1301 Second Avenue
Floor 30
Seattle 98101
United States
( Multi-Purpose Events Venue )

                 
Event Organizer Contact
Products That Count
run@productsthatcount.com

More Events
Event ID: 135617

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