Data Mining in Marketing DMM Intern. Workshop on Data Mining in Marketing DMM'2021

Data Mining in Marketing DMM Intern. Workshop on Data Mining in Marketing DMM'2021 in Brooklyn on Friday, July 16, 2021
Data Mining in Marketing DMM Intern. Workshop on Data Mining in Marketing DMM'2021 in Brooklyn on Friday, July 16, 2021
Friday, July 16, 2021, 0900 - 1700
Data mining allows indeed to extract the most important information from such vast data and to uncover previously unknown patterns that may be relevant to current business problems, thereby helping business managers to transform data into business decisions.

In marketing data mining has several and profitable applications. It can help to identify market segments containing customers with high-profit potential, and then build campaigns that favorably impact their behavior; to detect customers dissatisfied and ready to leave, and then align campaigns more closely with their needs; to outline profiles of prospective customers, and then increase the response rates of the acquisition campaigns, and so on.
The papers will be reviewed by the International Program Committee of ICDM

The goals of this workshop are to:
to provide a forum for identifying important contributions and opportunities for
research on data mining as it applies to marketing
to promote the systematic study of how to apply data mining to marketing
to show case applications.
Topics of interest include (but are not limited to):
Applications in Marketing
Methods for User Profiling
Mining Insurance Data
E-Marketing with Data Mining
Logfile Analysis
Churn Management
Association Rules for Marketing Applications
Online Targeting and Controlling
Behavioral Targeting
Juridical Conditions of E-Marketing, Online Targeting
Control of Online-Marketing Activities
New Trends in Online Marketing
Aspects of E-Mailing Activities and Newsletter Mailing

URL:
Website: https://go.evvnt.com/673712-2?pid=2874
Starting Price Per Person
€ 350.00 EUR
Other Information
Where
New York Marriott at the Brooklyn Bridge
333 Adams Street
Brooklyn New York 11201
United States
( Hotel - Resort )

                 
Event Organizer Contact
Prof. Dr. Petra Perner
pperner@ibai-institut.de
+4917652567124
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Event ID: 173243

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