Twist Museum unveils new Oxford Street mural and prize wheel for its one millionth visitor

The wheel is the latest move in Twist's "Summer of Perception" campaign, which culminates in the museum welcoming its 1,000,000th guest since opening. To mark the milestone, one lucky visitor will win a magical trip for four to Lapland to see the Northern Lights - and the new pavement-level wheel gives every passer-by a free chance to get closer to that prize, alongside instant discounts redeemable in store.

The one millionth visitor will win the ultimate family adventure: a holiday for four to Lapland to witness the breathtaking Northern Lights. The prize includes three nights full board with husky safaris, snowmobile experiences and a reindeer camp among the activities included, plus transfers (available on fixed departure dates throughout November to March).
Just as Twist is built on the science of how we see the world, the Aurora Borealis is nature's most spectacular optical phenomenon. No two people ever see the same aurora, it is, quite literally, the ultimate reminder that The Way I See Things is never the same twice. And for one lucky family, a chance to witness the greatest natural illusion on Earth.

Other prizes on offer from the wheel include:
- Gold Prize: 1 free ticket and partner prize raffle entry
(Partner prizes from Thames Rockets, John Lewis and Marvin's Magic)
- 20% off Twist Museum tickes
- 25% Twist Gift Shop
- 50% off Twist Photo Experience

Located in the heart of Oxford Street, the experience has become a favourite destination for Londoners and tourists alike, offering visitors the chance to step inside a world where nothing is quite as it seems.

Full terms and conditions apply; the prize excludes travel insurance and taxes/resort fees payable locally.

Date and Time: On Wed, 05 Aug 2026 09:30 - Mon, 31 Aug 2026 20:00

Category: Attractions | Attractions and Days Out