Marketing 102: Social Media Essentials for Small Business (Virtual Night Class)

Not sure what to post-or whether social media is even worth your time? This practical workshop is designed for small business owners, nonprofit professionals, and entrepreneurs who want to create better content without spending all day online.

You'll learn how to choose the right platforms for your business, create posts that people actually notice, develop a simple content plan, and use free or low-cost tools-including AI-to save time while staying consistent.

We'll discuss what works (and what doesn't) across today's major social media platforms, along with practical tips for photos, short-form video, and turning everyday business activities into engaging content.

Every participant receives a toolkit filled with templates, planning worksheets, content ideas, and helpful resources to make managing social media easier long after class ends.

There will also be time for questions, discussion, and networking with other local business owners.
This class is eligible for the City of Austin Business Skills Certificate Program.

Category: Community